AMD angriber NVIDIA's GPP partner program
Denne historie tager sin begyndelse for lidt over en måned siden, hvor Kyle Bennett fra HardOCP lagde en artikel op, hvor han havde boret i at NVIDIA har introduceret et nyt partnerprogram til deres AIB partnere:
https://www.hardocp.com/article/2018/03/08/geforce_partner_program_impacts_consumer_choice
Kort fortalt handler det om at NVIDIA har indført et GPP partner program, hvor de "tvinger" alle deres partnere til at udelukkende at anvende NVIDIA chips i deres gamer-fokuserede brands. Tvang skal forstås på den måde, at det er et krav for at være med i partner programmet. Og er man med i partner programmet får man særlig adgang til hjælp fra NVIDIA's udviklere, første-vælger på chips osv osv. Hvis man IKKE går med på partner programmet vil man altså være særdeles dårligt stillet.
Kyle's artikel fik sat en kæmpe bølge i gang af artikler og spekulationer på nettet, men faktum er stadig at vi ser flere af de store AIB lave separate gamer-brands til at håndtere AMD fordi de er blevet bedt af NVIDIA om udelukkende at fokusere deres gaming-brands på NVIDIA chips.
Et er eksempel er ASUS, som nu har måtte dedikere deres ROG serie til NVIDIA, så der ikke mere kommer ROG kort med AMD chips. Deres nye AMD serier bliver derimod fremover lanceret under AREZ brandet. Et eksempel er det nye Arez Strix Vega64: Link
Et andet eksempel er GIGABYTE, hvor alle AMD grafikkort produkter ikke længere har AORUS brandet på sig - Link (bundkort er en anden sag). MSI har også meldt sig under fanerne, og vil lave særskilte AMD serier.
Til gengæld har det floreret på diverse sites at Dell og HP pure har nægtet at bukke sig for NVIDIA's partnerprogram, og at Intel overvejer direkte at sagsøge NVIDIA for konkurrenceforvridende opførsel.
Nu melder AMD selv sig så på banen, med noget af en dundertale som må siges at være rettet direkte mod NVIDIA's partnerprogram. AMD fortæller hvor dedikerede de selv er til åbne standarder, fri konkurrence og beskyldninger om at "andre" pålægger gamere en "gamer skat" (aka GSYNC som koster ekstra ift den åbne Freesync sagt mellem linjerne). Den fulde tekst på engelsk kan læses herunder med link i bunden:
Our proud pastime of PC gaming has been built on the idea of freedom. Freedom to choose. How to play the game. What to do and when to do it. And specifically, what to play it on. PC gaming has a long, proud tradition of choice. Whether you build and upgrade your own PCs, or order pre-built rigs after you’ve customized every detail online, you know that what you’re playing on is of your own making, based on your freedom to choose the components that you want. Freedom of choice is a staple of PC gaming.
Over the coming weeks, you can expect to see our add-in board partners launch new brands that carry an AMD Radeon product. AMD is pledging to reignite this freedom of choice when gamers choose an AMD Radeon RX graphics card. These brands will share the same values of openness, innovation, and inclusivity that most gamers take to heart. The freedom to tell others in the industry that they won’t be boxed in to choosing proprietary solutions that come bundled with “gamer taxes” just to enjoy great experiences they should rightfully have access to. The freedom to support a brand that actively works to advance the art and science of PC gaming while expanding its reach.
The key values that brands sporting AMD Radeon products will offer are:
• A dedication to open innovation – AMD works tirelessly to advance PC gaming through close collaboration with hardware standards bodies, API and game developers, making our technologies available to all to help further the industry. Through our collaboration with JEDEC on memory standards like HBM and HBM2, Microsoft on DirectX and Khronos on Vulkan, and through the GPUOpen initiative where we provide access to a comprehensive collection of visual effects, productivity tools, and other content at no cost, we’re enabling the industry to the benefit of gamers.
• A commitment to true transparency through industry standards – Through industry standards like AMD FreeSync technology, we’re providing the PC ecosystem with technologies that significantly enhance gamers’ experiences, enabling partners to adopt them at no cost to consumers, rather than penalizing gamers with proprietary technology “taxes” and limiting their choice in displays.
• Real partnerships with real consistency – We work closely with all our AIB partners, so that our customers are empowered with the best, high-performance, high quality gaming products and technologies available from AMD. No anti-gamer / anti-competitive strings attached.
• Expanding the PC gaming ecosystem – We create open and free game development technologies that enable the next generation of immersive gaming experiences across PC and console ecosystems. These efforts have resulted in advancements such as AMD FreeSync adoption on TVs for Xbox One S or X, integration of forward looking “Vega” architecture features and technologies into Far Cry 5 without penalizing the competition, and inclusion of open sourced AMD innovations into the Vulkan API which game developers can adopt freely.
We pledge to put premium, high-performance graphics cards in the hands of as many gamers as possible and give our partners the support they need without anti-competitive conditions. Through the support of our add-in-board partners that carry forward the AMD Radeon RX brand, we’re continuing to push the industry openly, transparently and without restrictions so that gamers have access to the best immersive technologies, APIs and experiences.
We believe that freedom of choice in PC gaming isn’t a privilege. It’s a right.
Link til AMD
Det bliver ret så interessant at følge hvordan denne sag udvikler sig. Om det bliver til retssager eller om det giver bagslag fra forbrugerne mod NVIDIA. Effekten ses allerede tydeligt fra ASUS, GIGABYTE og MSI.